Timothy Burns provides web page content for some of the largest information portals on the web, including eHow.com. With nearly 1000 articles on the web, Timothy knows how to capture your informational needs and business culture in concise, intelligent copy.
Yet readers want more that facts. The culture of your organization sets you apart from your competition. In an increasingly segmented marketplace, businesses, ministries and individuals who clearly identify their strengths position themselves for improved marketability and brand identity.
When you review your company web site, ask these five questions:
- Has the information on your website changed in the last 6-9 months?
- Is your website current with your industry’s trends?
- Is your website integrated with social media?
- Is your website interactive, and connected to your organization’s staff?
- Does your website reflect your company’s, organizations, or ministry’s current focus, strengths, and brand identity?
If you answered “Yes” to four or more questions, you’re in the zone. You have a great website, and are likely already using current technology to connect with your website visitors. Your tools are turning browsers into a community, and that community will produce customers.
If you answered “No” to more than two of the questions, you need a website review, and may need an integrated website upgrade. Social media and the instant connectedness of digital life have changed your customer’s expectations. They expect instant, in-depth, personal and relevant, responsive access. These marketplace expectations are your opportunity to build your brand identity. If you meet the expectations of your clients, customers and stakeholders, you reinforce your value, and position yourself for stable, consistent growth.
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